Supply Chain of Coca Cola Essay Example | Topics and Well Written Essays - 1500 words

Supply Chain of Coca Cola - Essay Example Coca Cola has always kept their main emphasis on supply chain and logistics activities. Coca Cola have developed ‘focus factories concept’. According to this concept, they have developed European manufacturing point along with the global manufacturing facilities. They have developed low cost manufacturing locations and strategic â€Å"hubs† across the world. The company has started putting emphasis on long distance modes of transport for developing efficient mode of transport and distributions of products. Coca Cola have also developed specialist nature of logistics and supply chain operations. They have opted for software driven solutions in supply chain management. Coca Cola has its own supply chain management in place for more than 100 years. They have implemented the PowerAde method of supply chain management which has improved their overall supply chain system (Coca Cola, n.d.). Coca cola, in European region have also benefitted from elimination of internal tariffs. They have started growing chain stores in European nations. They have also focused on low cost and rapid delivery as their success factor. Coca Cola in UK has established itself as a leading soft drink producing brand. It had a slow beginning in European region but through the improvement of logistics and supply chain management, the company has established themselves. They are now involved in various sponsorship activities in UK e.g. football.