Peer review Essay Example | Topics and Well Written Essays - 250 words - 15

Peer review - Essay Example In Psalm 106:3, God says, â€Å"Blessed are they who maintain justice, who constantly do what is right†. As a result, organizations have to ensure that they protect every employee from any violation of their human rights. In addition, the paper highlights the importance of training in fighting the vice. Educating employees about the problem is an effective approach in minimizing its occurrence (Cooper & Schindler, 2014). However, the paper has failed to focus on the importance of punishing individuals who perpetrate such actions at the workplace. Any person who harasses a colleague or a junior employee should face serious consequences. Besides losing their job, there should be further punitive measures taken. The practice would discourage employees from engaging in the practice. As a result, it will protect the image of the organization. In the event that the perpetrator of the practice is a supervisor, the organization may be viewed negatively (Abbott, Elkins, Phillips & Madera, 2014). The victim may feel that it provides an enabling environment for such activities. The organization can encourage such activities by tolerating people who disregard such policies (Buchanan, Settles, Hall, & O’Conner, 2014, p. 689). Abbott, J. L., Elkins, T. J., Phillips, J. S., & Madera, J. M. (2014). Attributing corporate responsibility for sexual harassment: The supervisory connection. Cornell Hospitality Quarterly, 55(4), 376-387. http://dx.doi.org/10.1177/1938965513511145 Buchanan, N. T., Settles, I. H., Hall, A. T., & O’Conner, R. C. (2014). A review of organizational strategies for reducing sexual harassment: Insights from the U.S. military. Journal of Social Issues, 70(4), 687-702.

Analysing the digital marketing strategy of two companies Essay

Analysing the digital marketing strategy of two companies - Essay Example The navigation bar helps customers in going through a number of advert materials that might be influential in the decision that they finally make. The site also makes it clear that the shop makes free shipping and has a simplified return process. The site makes it clearly evident that they do target female customers given the fact that all their advert materials display female items. In this case, it might be said that the main reason behind targeting female customers is that women are more likely to spend time online looking for items that they like are compared to men. Singer22.com focuses on female fashion products. The pictures of celebrities wearing some of the brands sold at the store are used strategically to lure customers who are fans of these celebrities. This is something that lacks in some retailer sites. However, this site might be said to be lacking shortcuts to connect to the stores social media accounts such as Facebook and Twitter. On the first site someone can easily get the impression on exactly what this site is about. Someone will easily realize that the shop specializes in sportswear and footwear. This is because the images used are a perfect replica of an image that would attract anyone who was looking for sportswear and footwear. The use of models who appear to be sportsmen seem to be a good idea because it gives the impression of what a customer should expect from the store. The navigation bar helps online customers in viewing the advert materials that are used in the sites. The mode of categorization is also highly helpful in this case. The site categorizes its dashboard into: new arrivals, men’s, women’s, Kids, Release calendar, Brands, collections, and find a store. These options make it easier for a customer to get what they want without having to go through all the items that are available in the store. The find a store option is important in enabling customers to locate

Project program Assignment Example | Topics and Well Written Essays - 2000 words

Project program - Assignment Example The mortgage company offers a 2 year fixed mortgage, low rate variable and performance plus mortgagee designs. My Mortgage Freedom online mortgage application makes the company’s covers versatile and convenient for most people. All the same, the main challenge of the business is to attract customers to its portfolio. Online Customer Segment One way to attract more customers to My Mortgage Online shops is by maximizing the search engine visibility of the company. People in most cases will make a first stop in search engines when looking for any product or service. Search engine ensure the marketer is at the right place and at the right time. It will be important for the company’s SEO strategist to use specialized tools such as the Google’s Webmaster Tools and Google Analytics in monitoring the baseline metrics, and understanding the SEO health in the company’s website. Such a detailed analysis will showcase areas that need more attention (Brightpearl, 3). T he strategist has to start analyzing the following key metrics once per month to indicate the success of this approach: Sales generated by the search marketing, the number of visits to the page, and the number of new visitors recorded, the number of new visitors converting to paying visitors, the cost per click on all paid search adverts, and the best sources that most traffic is coming from (Bright pearl, 3). In addition, the strategist has to review the keywords used, and how these keywords will match landing on any paid search or SEO strategy. The use of good keywords would be ideal in accessing the competition, and search volume. The Google analytics tool may be used to access the search dynamics, and the keyword-to –search term relationship (Brightpearl, 4). Carrying out detailed A/B testing of the used Keywords and any used text is important in optimizing the paid search pay per click (PPC) campaigns. In the process of building intelligence around the used keyword, land ing on page relevance and search terms, the conversation rates and quality score go up while significantly reducing the CCP, which will save the business significant amount of costs. In addition, there are more platforms available at much reduced rates, or at no cost, though such free platforms may not be solely enough for attracting customers (Pozin, 2012). Strategic company branding will increase customer’s attention towards My Mortgage Online. Currently, there are a good number of such Mortgage companies online competing for customers. To overcome its competitors, the company needs critical rebranding in its website to make the webpage unforgettable. Rebranding may involve embedding real estate video clips or pictures in their websites, or any other photos that may show how people have benefited from their mortgage plans. As reflected in the My Mortgage Freedom Company, the domain name used reflects the name of the company, which makes it unique and easy for the customers to sport online. In addition, the website has to be professional and integrate their web page to social media. Integrating My Mortgage Freedom with social media such as Facebook will attract attention of social media users who will click the leads to the company’s website. This is a versatile way of increasing traffic to the company’s website (Prozin, 2012). The company has then to ensure mechanisms through which customers getting to the website from

The need theories of motivation are culturally based Essay

The need theories of motivation are culturally based - Essay Example David McClelland classifies the needs of motivation into three categories, which include the need for achievement, the need for affiliation, and the need for power. People are often motivated to work towards achieving organizational goals mainly because the activities satisfy important needs that they crave. The need to satisfy one’s shortcomings is the best motivating factor from within an individual that acts as a driving force in the organizational environment among employees. This principle of self-interest is often referred as what is in it for me (WIITFM) (Dubrin, 2011, p.391). However, the need theories of motivation are classified by Maslow as hierarchical. Needs are satisfied beginning from the lower basic needs towards higher needs to serve as motivating factors for employees. Once lower needs have been achieved, the need ceases to be a motivating factor and therefore higher needs must be provided to motivate the employees. Maslow’s hierarchy of needs states t hat the lowest needs are the primary needs for survival, which must first be satisfied, followed by the secondary needs such as the need for safety. The higher needs after primary and secondary needs include the need for love, sense of belonging, self-esteem and self-actualization (Milliken & Honeycutt, 2004, p.73). McClelland's Theory of Needs Acquired theories proposed by David McClelland state that individual's personal needs are gradually acquired over a period of time with respect to the cultures and life experiences with which individuals grow up with. In general, these acquired needs, according to David McClelland, are classified into the need for achievement, power, and affiliation. These theories are referred to as learned need theories that motivate and influence the efficiency and effectiveness of employees under the working environment they are subjected. The need for achievement influences people to have a strong desire to become excellent in whatever work they do and t herefore have the tendency to evade tasks that are either high risk or low risk. Individuals with the need for achievement have the perception that low-risk tasks have no genuine success due to ease with which the success can be attained. These kinds of individuals’ tasks have fifty to fifty percent chance of success and may work best if periodically given a feedback concerning the progress of their success. Efficiency and effectiveness of high achievers may also be attained if they are given the chance to work alone or to work with highly successful individuals. The need for affiliation with other people may also improve effectiveness of employees if attained. Some individuals desire to have a harmonious relationship and feel accepted among the people they work with through conformity with norms of a work group. Individuals with a high need for affiliations are able to work well under working conditions that provide adequate personal interaction. Such needs fit best in worki ng environments such as customer services and employee-to-employee interaction situations (Pynes, 2008). The need for power as a motivating factor exists in two categories: institutional and personal need. Individuals with the need for personal power have the tendency of directing others even if unnecessary, while individuals with th

Psychology (Systems and Theories) Essay Example | Topics and Well Written Essays - 500 words

Psychology (Systems and Theories) - Essay Example The science acquires knowledge through systematic study of observation, experimentation of an event or a phenomenon of interest. The hypothesis developed which is based on observation is investigated thoroughly by designing and carrying out series of experiments. Then, the experimental results are analyzed and explained in a systematized manner. The conclusions of the result verify the theory proposed related to observed event. Thus, in a scientific research, hypothesis is verified and a theory or the principle of the phenomenon is established. Every psychological research is evaluated as science. The scientific methods are applied to study human behavior to get accurate understanding of past, present and future behavior. The psychology scientifically studies emotional processes related to perception, cognition, personality, behavior and interpersonal relationships. The psychologist scientifically intervenes a particular behavior by playing with the parameters and tries to get expect ed results through predicted behavior. The problems faced are structured according to a particular theory or scientifically acceptable principle. The experiments are designed by manipulating a situation. In the experimental procedures, the individual’s response to a particular condition is observed. The individual’s reaction is a data in scientific terms and is a measure of effect when subjected to a particular cause. The dependable parameters are varied to get set of data which is further analyzed. Likewise, the sample is also exposed to different circumstances to create a databank of situation and responses. Standards and controls as used in scientific research are also used to compare the results in psychological research. The control groups are exposed to neutral condition and sample groups are exposed to manipulated condition. Sometimes double blind studies

Difference of treatment between American Slaves and British Slaves Research Paper

Difference of treatment between American Slaves and British Slaves (British Slaves in the Caribbean) - Research Paper Example Slavery is considered to be illegal in many countries around the globe yet it is functioning with an estimate of 29.8 million slaves. This research is intended to look at the comparison among the slavery of America and British. The trend of slavery can be traced back since the beginning in both the countries, therefore, the trends have been different diverse in both the countries. At some point they have been extremely rigid and at times it have proven to be beneficial in the case of vegetation. The essential thing is that despite all the differences slavery has marked out the impacts in their culture even today. By the 1833 Parliament eventually eliminated slavery in the British Caribbean and the Cape. The slave trade was believed to be ceased in 1807; yet, it took another 26 years to influence the restraint of the imprisoned. Out of 16 million 10 million Africans sustained the journey to the New world, approximately one-third grounded in Brazil and among 60-70 percent ended up eith er in Brazil or the sugar colonies of the Caribbean (Higman 1995, 397)1. Among all of this merely 6 percent landed in United States. However, by 1860, round about two thirds of all New World slaves resided in the American South. Since a very long time it was broadly believed that southern slavery was unsympathetic and unkind as compared to the slavery in Latin America, where the church of Catholic emphasized had the right to get married, to request for leniency from an unsympathetic master and to buy their own sovereignty. Spanish and Portuguese colonists were considered to be comparatively less contaminated by ethnic prejudice than Latin American and North American slavery was considered to be fewer subject to the demands of an aggressive capitalist economy. In reality, nor the Church neither the courts endowed security to Latin American slaves. Right to use to sovereignty was larger in Latin America, however, in most of the cases masters untied, old age, smashed or merely unnecess ary slaves in order to free themselves from the economic burden. Death rates amid slaves in the Caribbean were comparatively higher than that of South, and the trend of suicide were more common. Unusual the slaves in the South, the West Indian slaves were anticipated to make their own food whenever they had spare time and to take care for the elderly and the unwell. The biggest divergence amid slavery within Latin America and the South is based upon demographic. The population trend of slaves in Brazil and the West Indies consisted of fewer proportions of female’s slaves, a comparatively less birth rate and an elevated proportion of the immigrants from Africa. In a prominent distinction, southern slaves comprised of a fair ratio of sex, an increased birth rate and a principally American national populace (Lewis 2003, 299)1. The slave rate in the United States was mostly different in the capability of the population to raise its number by the process of natural reproduction. I n the Brazil, Caribbean and Dutch Guiana, the death rate of the slave was elevated and the rate of birth rate of the slaves was low to such an extent that they themselves could not resist their populace devoid of imports from. The approximate number of children born in the beginning of 19th century of southern slave woman was about 9.2 as compared to others (Hagadorn 1851, 31)2. As in the Caribbean out of

Business & Professional Writing Term Paper Example | Topics and Well Written Essays - 250 words

Business & Professional Writing - Term Paper Example The bank is presently carrying out valuations of the collateral that have been offered by the company but so far clearance is not obtained. This could affect the completion of the project. However, the legal department is working closely with the valuation company to secure a loan within a month. The project stage wise completion is according to the schedule agreed in the contract. The completion of the warehouse has been carried out without major modifications that have allowed restricting the construction cost from exceeding the targeted values. The progress report of the construction project suggests satisfactory completion. There are no major issues that could lead to construction activities halt. However, major concern is regarding the external financing that is required for payment to the contractor and other options must be urgently considered to avoid any breach of